Heidi Prokop directs Zions Bank’s Marketing, Communications and Community Relations division. With more than two decades of experience at the bank, she leads advertising, sponsorships, and internal and external communications. She also oversees the bank’s community engagement efforts, including charitable giving, volunteer outreach, Community Reinvestment Act programs and advocacy initiatives.

Prior to her current role, Prokop served as senior vice president and communications group manager, where she guided external and internal communications, media relations, social media, and financial education outreach, and helped drive digital and traditional marketing strategies.

She holds a master’s degree in British and American Literature and a bachelor’s degree in English from the University of Utah. She also completed the Consumer Bankers Association’s Graduate School of Retail Bank Management.

A champion of the arts and culture, Prokop serves on the Salt Lake County Zoo, Arts & Parks Tier 1 Advisory Board and the Utah Film Center’s board of directors. Her past board leadership includes roles with the Utah Division of Arts and Museums, Sundance Institute, and KRCL 90.9 FM.