Kraus Moto has helped drive innovation in the motorcycle industry, playing a major role in the modernization of V-twin styling to meet the needs of a new generation.

“We're known for ergonomics, we're known for suspension, and we're known for high performance gear, and the younger generation wants to have performance,” Kraus says. “Every day we get calls from people who have tried Kraus and would never run anything else. They're customers for life. That, to us, is everything.”

Kraus credits the high-quality product, customer support and commitment to providing the best possible experience to their clients.

“I wake up every morning, and I pinch myself and say, wow, this is an amazing life. I get to have great relationships in an amazing industry with all sorts of colorful people. I get to be involved in people's hobbies and the things that people love,” he says. “And there's nothing like having somebody call you up and say, or write you an email and say, you know what? I was a little hesitant to buy your product, but as soon as I did, I couldn't believe how much better my ride was.”

A Financial Ally

In the early days, Kraus says lack of a financial partner held his business back, preventing him from purchasing inventory and completing manufacturing runs. After meeting with Zions Bank, that all changed.

“Zions Bank was super receptive. We were a pretty small company at that time, but they said let’s see how we can help you out,” Kraus recalls. “And over the years, that relationship has developed into something that I can rely on, and I think we're a good partner for Zions Bank as well.”

He credits his banker for being attentive and communicative, helping with myriad financial aspects of the business — from providing capital to purchase raw materials and large machines to managing exchange rates for international trade.

“We're constantly buying tooling, so if there's a piece of tooling across the country that I need to jump on at an auction, I can rely on Zions to make that happen for me financially,” he says. “We also do a lot of international business, B2B business and direct to consumer. Zions has played a major role in making sure that those transactions are proper and done well, and we can rely on them.”

Above all, Kraus says Zions Bank sees his business through his eyes. He adds, “My business is stronger because of it.”

Zions Bank: We See Your Business Through Your Eyes

Looking for a bank that sees your business through your eyes? Zions Bank is the #1 small business lender in Idaho and Utah thanks to our proven relationship banking approach. We help entrepreneurs navigate challenges, seize opportunities and grow with confidence.

Zions Bank’s team of relationship managers can provide small business success strategies as well as funding options, including U.S. Small Business Administration loans. Visit a local Zions Bank branch to learn more.